Bar the feather filled jackets I used to gawp at, Tom Penny’s fabled boots and the occasional temptation by Vibe ads for Body Jar outerwear, Columbia has never grabbed me like North Face, Patagonia and Arc’teryx did, but that late 1980s collection of ultra tech, interchangeable ski jackets in the insane colour combinations like the Vamoose Parka and the Powder Keg always grabbed my attention. I always assumed that Columbia embraced the fashion crowd a little earlier than most and made the decision to be built overseas long before the majority too, but the story of the brand, from the late 1930s start by fleeing Nazi Germany and purchasing the Rosenfeld Hat Company to make it the Columbia Hat Company to the 1960 switch to the Columbia Sportswear Company, is an interesting one.
The matriarchal nature of the company after Gert Boyle took over after her husband passed in 1970 (the ad above is from 1968) gave it a point-of-difference over other outdoor brands of the era, with Gert and her sons’ battles over the colours and modernity of the 1980s creations (the campaign started around 1984) being a key part of the marketing strategy. Given that an 80-something Gert fought off some wannabe kidnappers a couple of years ago, the ads weren’t too far from the truth. Gert Boyle is also credited as creating the brand’s first fishing vest in 1960 and, while the brand is currently taking on the might of GORE-TEX with Omni-Dry, they were putting the iconic household name membrane into a parka back in 1975, which makes them one of the first to use it on a coat.
Boyle helping steer the brand from near-bankruptcy to a publicly traded one by 1998, and taking in Sorel and Mountain Hardwear along the way, is near miraculous. The copywriting on the ski jacket ads stays classic and 1983′s GORE-TEX and Thinsulate Delta Marsh Parka is no joke.
Mr Leo Sandino-Taylor a upped an interesting image on his Instagram from the Stanley Kubrick exhibition during its Los Angeles residency of the mystery man posing for a photograph in some Nike Air Mad Maxes. It was so good, I had to borrow it for here, so go follow him to make up for my theft. If the Footscape is the Cassavetes of the Nike line and the AM1 is Spielberg, the recycled rubber and reinforced precision and mild eccentricity of the Mad Max is kind of appropriate for Stanley, even though I’d say the Huarache was a better shoe representation of him. Like the excellent Air Max Racer from around the same time, you don’t see many pictures of the Mad Max and to see them on the feet of a rarely seen man is even better. This one trumps the Jordan Vs on David Fincher and might be the greatest sportswear on a non-athlete moment since Bob Marley wore Marathon TRs. Especially since Saville in Air Max became less of a cause for celebration, given recent revelations. Seriously, if any one image sums up what this blog is about, it’s STANLEY KUBRICK WEARING A PAIR OF NIKE AIR MAD MAX.
First of all, fuck you if you didn’t like Devin the Dude and, while I can understand you not hearing the cult classic that is the Odd Squad album where his career commenced (though its been ZIP and RAR filed heavily since people used YouSendIt links), you should track it down. There’s not too many albums you can pitch to the next generations, because the younger heads won’t care for the sameness of Hard Knocks’ long player regardless of how wide-eyed you are about it, but there’s too much going on with 1994′s ‘Fadanuf Fa Erybody’ to ignore.
It’s so creative and funky (yeah, I said it and I make a point of never using “funky” in vain), that it’s the perfect accompaniment to Outkast’s debut from the same year. In fact, this Rap-A-Lot classic is so good that Rob Quest from the group being blind was largely rendered irrelevant by the strength of the music (check out this excellent Noz interview with Rob from earlier this summer). The mooted follow-up that ‘Rap Pages’ discussed back in 1999 never happened, but it’s worth noting that what constituted a serious brick in 1994 is different from 2012′s failures — ‘Fadanuf…’ shifted just under 70k and the group despaired, but Nicki Minaj’s ‘Roman Reloaded: the Re-Up’ shifted 34,501 last week and still landed at 28 on the Billboard 200. Tokyo’s DJ Muro is shifting some of his own gear on his DIGOT site and he’s selling this promo Odd Squad t-shirt that’s awesome enough to get married or buried in.