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JEANS

June 18, 2014


Nothing new to report, but this BBC documentary on Levi’s 501s is interesting. Part of the Design Classics series from 1987 that also featured entire episodes dedicated to the Volkswagen Beetle and Barcelona Chair, the footage of Peter Blake in a Canadian tux and rare chat with Willie Gertler — Levi’s first British agent — sheds some light on how jeans became popular in the UK. Of course, at the time of the programme’s broadcast, 501s had slipped in terms of detailing, with selvedge scrapped in 1985, but their popularity was escalating, thanks to some smart marketing. Back then, even Pepe were seen as a threat to the company’s market share. Salutes to Emile Durkhelm for that upload.

Shouts to magCulture for putting me onto this Longreads list of links to lengthy pieces on the creation of some of the greatest magazines ever. You could get lost in this collection. The Awl comes through multiple times with superbly researched articles like the recent one on Entertainment Weekly‘s declining fortunes and last year’s Wigwag retrospective.

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