Apologies for sports footwear related posts two blogs running. This was supposed to be a sanctuary from that subject matter, and if George Costanza’s “Worlds Colliding” theory is to be believed, this could end in me getting upset, but it’s been one of those weeks thus far. So you get sneaker talk here as well as elsewhere. I’m very fond of athletic footwear. I’m not remotely athletic, but I’ve always favoured the shoes — I’m not talking the sensible suede and gum soled training favourites that characters a generation above me lose their minds over, but the silly post-1985 techy stuff. The oddities and the commercial disasters are extremely relevant to my interests.
I don’t consider myself a “sneakerhead” — I loathe the term even though I’ve been known to use it in meetings, presentations and mumbling video interviews — simply because I associate that expression with lazy journalism from folk acting as if they’re hardened hacks looking for a major press award on missions to cover this new phenomenon, opening with creaky-old Imelda Marcos references in their witty lead paragraph under the misapprehension that they’re Martin Amis when in reality they’re simply exhaling seventh-hand smoke. I also associate the term with t-shirts that make reference to “Kicks,” irritatingly positive god bothering individuals, caps at funny angles and a serious yet curiously un-scholarly approach to the topic despite the po-faces. How can you sit poker faced while talking about a shoe on a webcam? Sneakers are a stupid subject so it’s worth getting playful with it all. Fuck a blog dawg — I’m fascinated by an SMU/Custom Nike Air Ship being the real banned Michael Jordan shoe, contrary to history rewrites making it a Jordan I. Sneaker conspiracies.
So it’s good to get an outlet from the good folk at Complex (Russ, Joe, Nick and the crew understand that sports footwear can be fun too) to go too far and really geek out. This time it was ‘The Top 50 Sneaker Collaborations of All Time’ (well, my top 50 — I can’t speak for everyone else) and I deliberately minimised any buddy-buddy footwear Illuminati inclusions between friends who design shoes, anything I’ve worked on, as few Dunks as possible (that story’s been told a million times), well-regarded collaborations that just copied prior ones or whatever didn’t age well. But it’s clear that collaborations had a golden age between 2000 and 2005. Much of what happened over the subsequent six years is just pumping and squirting lovelessly, going through the motions. It just got dull. So what I included is plenty of interesting and offbeat pieces that weren’t just lame retailer rollouts.
Fuck comment section democracy and calls for feedback — I don’t give a fuck what anyone else thinks of that rundown. But I’m sad that in the list whittling process, the following shoes were excised: Parra AM1, SNS Goatskin Suedes, fragment Footscapes, Geoff McFetridge Vandals, Simpsons x Vans collection, Crooked’s Confederacy of Villainy collection, Ben Drury AM1, KR Air Force 1s, Sophnet Internationalists, IRAK Torsion EQTs, Futura FLOMs, DPMHI Terminator Hyperstrikes, United Arrows NB 997.5s, Packer Fila FX100, Wet Look Dunks and plenty of Vans Syndicate releases.
Inevitably, Nike take the lion’s share of that top 50, owning the market in the dual-label concept’s heyday. It’s interesting studying what legendary individuals like Nike’s Footwear Marketing Manager and Global Footwear Director Drew Greer instigated between 1997 and 2001 that changed the course of sneakers and redefined the collaboration for the brand. From the City Attack NYC swoosh Air Force 1 regional releases in 1997 to the Wu Tang Dunk (check out this Complex feature on Wu Wear with Power talking about bringing another Wu Dunk out and a shot of a Wu Beach Polo beach homage) and in 1999 to the Alphanumeric Dunk Lo Pro B in 2001, Drew and his team wrote the blueprint from the decade that followed. It seemed fresh when they created their Easter egg hunts with minimal numbers. What was unique then rapidly became an industry norm. From that, sprung apathy. That’s why everyone’s in brogues nowadays. adidas’s Consortium concept and Nike’s Clerk pack remain equally aped too. Through those imitations, the collabortion was created.
Long before those synthesised markets were generated, adidas had come over here in a slow trickle of wheeler-dealers, connoisseurs, savvy shopkeepers and good old-fashioned thuggery. Most documentaries or films with ‘Casuals’ mentioned are liable to be unwatchable, “You saucy cahnt!” fests that are simply cash-in exploitation of idiots for idiots. Less casual, more blokes in shit reissue sportswear fabricating fight stories. But the ‘Casuals’ documentary looks interesting, with an appearance by shoe Jedi Mr. Gary Aspden. So I’m giving it the benefit of the doubt. Plus it involves a man who really, really likes Keglers. to the extent where he’s wielding a big framed picture of them.
Fast-forwarding to a world where we’re not solemnly looking at things from 1979 and 2002, Errolson Hugh’s DISÆRAN line with United Arrows now has a lookbook right here: disaeran.com/FW1112-slideshow/DSRN-FW1112.html — technical goose downs, apparel designed ergonomically, the humble marl grey fleece track pant redesigned, slim silhouettes, a font that looks Avant-Garde, space age surplus, and some old utilitarian favourites taken back to the monitor for fresh insights plus that underlying sense of stealth promises big things if Acronym and Stone Island’s new slew of Shadow isn’t enough for you. It’s probably safe to assume that it won’t come cheap, but UNDERCOVER and Uniqlo doesn’t arrive until next year, so dressing progressive on a budget could prove fruitless for the immediate future.
4 thoughts on “COLLABORATING”
One comment. I absolutely love the Blue/Pink Stussy blazers, those never get the justice they deserve. Although, I like that it is under everyone’s radar.
For about 5 minutes the blue and pinks even hit the sale racks…crazy.
No conspiracies…just faulty news reporting
I hear you on that…conspiracy’s the wrong word.