I’m slipping in life. I missed this video of Riff-Raff and Harmony Korine playing basketball over a month ago and I only just saw the Kickstarter page for the Dust & Grooves book. Both are significant additions to the internet.
Being involved in retail (though it’s not secret that my heart lies in marketing and communications), I know it’s ruthless — a world ruled by a handful of innovative spots and a ton of copycats who are perpetrating. I’m not sure whether rules regarding perpetrating and biting were overruled a few years ago but it seems to be the case. My brothers at Patta aka the Dutch Masters are the realest dudes in the business as well as longtime supporters of my crap and the recent temporary downtime for the store proves that goodwill and being legit doesn’t make you bulletproof. It’s rare to meet dudes who walk it like they talk it, but Edson, Lee, Tim and Gee and the rest of the team are those guys — definitely a rare breed.
While we wait for the physical store to return, this MC Theater video of ‘The Patta Story’ is anecdote central, even if some tales are lost in translation, taking it back to the Fat Beats and grey import era (and you know, in your heart of hearts, that grey import was the most interesting part of Euro trainer retail — now those electronic and real-world shelves are exactly the same, give or take a few release dates). They had Parra on some design duties, they made the Air Max their own (who else was going to notice the power of the mini forefoot swoosh?) and put out a mixtape with Non Phixion rapping about New Balance and Spot-bilt over the ‘Run’ instrumental. That’s deep. Even when it’s not open, it’s still my favourite store. After a friend mentioned an encounter with a buyer who hadn’t heard of Sal Barbier, I fear the industry is being assailed by corny “all the shoes but not a clue” type folks – it’s that snapback and AM1 goldrush, yo. But that’s transient nonsense and Patta is forever.
Here’s the obligatory “Look what arrived in the post!” addition to this post — salutes to my friends at Nike for these 2012 iterations of the Hyperdunk. As the worlds of shoe and gadgets clash, it makes these visually incredible with the Flywire strands (originally called Magwire, fact fans), but incredibly hard to wear for casual use. But having messed around with the shoes with the Nike+ Training system I’m keen to use them for lounge workout use with the iPhone and improve my hapless jump height to make myself less of a failure as a man. I saw this version in LA recently and this WLF GRY/FRBRRY-DYNMC BL seems to be some NRG spin on the WBF version that dropped recently with some fancy extra packaging. I like this shoe.
If you haven’t read Paul Gorman’s ‘The Look: Adventures in Rock and Pop Fashion’ you should have done, because it’s the best book on music and fashion ever written and Gorman has dedicated a whole book to a living legend who was one of the subjects of that book — Tommy Roberts and pioneering his Mr Freedom (not to be mistaken for the Mister Freedom vintage empire, though I always assumed that Christophe Loiron and Tommy Roberts were inspired by William Klein’s film of the same name) store. I’m only a few pages into it, but the cover is proof that Jeremy Scott wasn’t the first to get playful with winged shoes and Roberts ran one of the first clothing brands to collaborate with Disney (in a curiously sexualized way) back in 1969. All with an interest in clothes and the culture of clobber should pick this one up. This and ‘Dream Suits: The Wonderful World of Nudie Cohn’ by Mairi MacKenzie are superior documents of the relationship between a musician and the clothes that define them.