I’ve been transcribing too much this week so text here will be at a minimum tonight (though you can click here for a one-hour conversation about shoes with my friend Gary Aspden). When it doubt, revisit Thrasher for those ads that had me primed to spend on gear I couldn’t find and send cheques for sticker packs that never arrived. With the Fuct book imminent, it’s worth following up this post of post World Industries ads for the brand with even more examples from 1995-1997. Now, for all the skulls and cod-Satanic imagery, streetwear wants to be your buddy and the presentation is lookbook-based. The print ad is well and truly extinct. It’s a testament to Brunetti’s marketing savvy that he nailed ads back in the day and makes your look book look like the afterthought it is in 2013 too. Those brands that looked like they wanted to smash your face in drew me in like the lamp junkie crane flies I’ve been slaughtering en masse during these sticky summer nights. I wish I wasn’t so addicted to retrospect sometimes, because it reminds me of companies making an effort and makes me prematurely cynical. Now there’s an epidemic of retweets, #weouthere selfies and that 100 emoji from blokes at brands.








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