I love what the Acronym brand stands for — defiantly progressive during a decade of staring back, never cheap, but (I’m guessing) not the most profitable of enterprises due to a zero-compromise approach to design which defiantly incorporates everything that a man in a suit and tie (rather than an overbuilt yet ultra lightweight asymmetric zipping GORE-TEX shell) would demand removed. Season after season, their videos have been as much a highlight as the product, with wearing the clothes becoming its own martial art — Acronymjutsu. Errolson’s graceful way with those straps, accessories has been the ultimate moving lookbook since he broke out the Blade II soundtrack for that ’04, realmadHECTIC affiliated promo. The VHS fuzz and Blade Runner reference on the last showcase was good, but Errolson being joined by director Ken-Tonio Yamamoto mid-way to a sample from Sydney Pollack’s The Yakuza has made other Vimeos from brands trying to dress up gear look even lamer. The Yakuza has a place in my heart because my dad taped it for me back in the day and it imprinted finger-cutting, honourable goon stereotypes of Tokyo’s underworld into my mind at a fairly early age, with the soundtrack by Dave Grusin (who, in his career, was sampled many times — the best being Biggie’s Everyday Struggle) and tremendous opening titles. It aged well too. In subsequent years, Ridley Scott’s Black Rain would do the culture clash a little more crudely to warp me some more and when I finally got to see Kinji Fukasaku‘s Hiroshima-based Battles Without Honor and Humanity series, I got a little more insight into that thing of theirs. Then Chris D’s 800-page Gun and Sword (highly, highly recommended to my fellow inquisitive weirdos), an encyclopedia of the Japanese gangster genre, opened up a whole new world (cue the song from Aladdin) for me. But, as per usual, I digress — Acronym have the best lookbooks out there right now. Salutes to Errolson Hugh, Michaela Sachenbacher and Ken-Tonio Yamammoto. Check out the tech specs here.
I spoke to Supreme HNIC James Jebbia for issue five of Hypebeast Magazine. Don’t expect a sprawling conversation — from an informative one-hour+ chat we settled at about 1,500 words. When it comes to putting an interview on paper, James speaks with his brand, but there’s some jewels in there and it all looks pretty good.
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