I remember being super-impressed in 1998 when Polo Sport seemed so powerful that it could spawn a sub-label like RLX. Then Polo Sport vanished, bar a blue bottle of fragrance (developed by the same nose that would launch Power by 50 Cent 15 years later). I’ve never known the reasoning behind that switch — if ever a brand was of its time, the metallic fabrics and big branding on Polo Sport was it, embodying the late 1990s. But post-millennium the cold weather RLX line would take over like a young upstart at the office elbowing out its predecessor in 2005 in favour of skiwear and golf gear with the three-quarter sleeves. Still, it’s better than U.S. Polo Association gear (I only just found out that there was once a U.S. Polo Association bear on their cheap luggage) Having said that, I’ve never noticed anyone wearing RLX (beyond Diddy), but I’m guessing that it must make some money and the last half a decade of Polo Sport seemed pretty unmemorable and maybe the SoHo store opening in 1999 that promised to be a more accessible experience killed it. Now, in a world where 1996/97 Hilfiger and Polo Sport colour blocking, arm lettering and mesh pockets and panels is being homaged heavily, it’s ripe for a resurrection, but it’s probably for the best that it stays on the other side and is left to the vintage and thrift store gods for rediscovery. The old ads with the Bruce Weber photography stay classic and while that Polo Sport tie is not top of my wishlist, the J Peterman style copywriting is no joke.
One thought on “SPORT”
“the J Peterman style copywriting is no joke”
This is my first time here, but that line might have made me a subscriber. Thank you for that.