A FEW OF MY FAVOURITE THINGS

On peeping the Nike archive in Beaverton late last year, I made so many mental notes that my memory seems to have crashed since, fragmenting the amazing things that I was shown. I remember Air Trainer Max with a 180 unit, some sketches of the Air Safari, with it looking more like a loafer of some kind and some BWs that looked like they were built for a memory — those are just extracts of a blur. One thing that leapt out was that Nike’s apparel was strong from the early days — I’d been led to believe from books like ‘Swoosh’ that apparel was a weak point until the early 1980s. Incorrect. Displayed in lockers, there were some pristine examples of excellent design.

The morning before visiting, I put my camera to the side, assuming I would get it smashed to smithereens if I so much as aimed it. On arrival, Dan (who does an excellent job of looking after the Department of Nike Archives) asked me where my camera was. That’s one error I may take to the grave. If my spirit has to tread mournfully through corridors, I want it to lurk in that vast, dusty, shoe-stacked space.

In that maelstrom of geekery that was the Nike archive tour, I managed to forget something significant. Champion x Nike pieces. Of course, I’m overstating the nature of the garments, because Nike were — quite rightly — focusing on footwear to start, in the mid 1970s, they printed a few (presumably rush made) designs on Champion Reverse Weaves, tees and polos. They did the same with Hanes and Russell Athletic too, but it’s bizarre to see two brands so close to my heart in a solitary piece of apparel. It was ‘Lightning’ magazine’s peerless ‘Nike Chronicle’ issue/book/bible (shouts to Russ and Koba) that reminded me of that sighting. It’s the greatest (sweatshirt) story never told.

If you haven’t checked out isysarchive.tv yet, then you’re slipping. Yeah, everyone’s making a blog about trousers or retros of retros of reissues, but very few are getting to the crux of the cultural context or even reflecting what anybody in the real world actually wears beyond clusters of circle jerks in beige and khaki single-gear hotspots. These folk are doing a good job of trying to capture the realer stuff. I need to get off my arse and write something for them, because they’ve asked me nicely loads of times and I keep stalling. They just upped an interview with Matt Wolf, who directed the impending ‘Teenage’ documentary based on John Savage’s excellent book.

I have to shout out Sharma from WAH for creating a format I copied for this blog when she dropped knowledge on Raiders caps many years ago and for giving me an uncorrected press copy of Savage’s opus back in 2007 — it was an education, and I loved the image of a “typical” Mancunian hooligan in the late 1800s, with “narrow-go-wide” trousers, an elaborate belt buckle and a peaked cap in an early example of sensationalist scaremongering with regards to the younger generation. I would love to see a “professional scuttler” on SBTV spitting bars about their crime life.

My people at MOTHERFUCKING Patta have relaunched their website with a little blog to accompany the e-commerce and other good stuff. Patta and Precinct 5 man dem are family, and it’s worth noting that they just upped a link to the first ‘Luffie Duffie’ from DJ Edzon. I hope they up the old Patta Mix Tape from the same year too. People need to know that there was once a time – not too long ago – when sneaker references on a freestyle weren’t the corniest shit ever.

While we’re talking about real gs on the European side of things, Thomas Giorgetti gets shit done. If you haven’t seen the screwface he administers at the mere thought of a Jordan II that isn’t made in Italy in the ‘Sneakerheads’ documentary, you’re missing out. That’s the sneer of a connoisseur. From graffiti to creating something that’s more than another workwear line or fey facsimile line, Bleu de Paname keeps with the power moves and this Visionnaire video is good. I like how Thomas ties graffiti to the most prominent of his current occupations. ‘Lil’ Tyler’ magazine doesn’t get the recognition it deserved — the father of many styles.

INSANE: VERY BRITISH “STREETWEAR”

This blog was actually meant to be about British things. Back when Acyde asked if I wanted to contribute, it awoke some kind of blog-demon within me and I tried…really, really tried to keep it British as a point-of-difference from all the other blogs out there, but I got bored and my yankophile tendencies got the better of me. I’m not trying to be a flag-burner, but a lot of British stuff (note the fact I said, a lot — not all) at street level is fucking corny. If it’s good, the minute you’ve covered it, you’ve wrecked it — like one a well-meaning missionary introducing a remote tribe to western confectionary and soft drinks, and managing to destroy their way of life in the process. Of course, America and Asia is riddled with corniness too, but we’ve condensed corniness.

Plus – if we’re talking “streetwear” — the good, aspirational stuff is meant to be on the cool kids, not the gimps. But now the tough kids wear black hoodies, vast tracksuit bottoms and Fila F13s or Air Max 90s, not the eclectic, expensive garms that led me to my “career” path. Nerds wear all the pricey brands – hardrocks probably aren’t paying more than £25 for a hoody. I used to assume that if you saw someone in a Supreme box hat, they were — in some idiotic, cliquey generalisation — one of “us.” I don’t even know what constitutes “us,” but the box is so ubiquitous, that I and most wearers are estranged. We’d have nothing to say. Supreme is still one of my favourite brands, but I can’t assume that I share an affinity with each and every wearer any more. It’s probably a good thing.

So I can’t be bothered to rep the UK specifically any more. It’s too limiting. Alas, this entry was written on a PC, where Photoshop and something as simple as Grab don’t exist. Even the card from my camera isn’t compatible. As a result — until I visit a Genius — the imagery here is just pilfered from elsewhere (with credit, of course).

I don’t feel that there’s enough history on UK streetwear pioneers on the internet. There’s a certain Brit-mindset that’s keen not to blow our own trumpet too much, doubly downplayed by avoiding blasting those brass instruments in a realm where to enthuse too much is uncool. As a result, things just disappear. We had to get to where we are now somehow, but after the popularity of the raggamuffin style blog entry here last year, I thought I’d take a look at skate culture in the UK and a key brand. Brit-publication ‘RAD’ (that neon sticker that ‘SK8 Action’ tried to bite was kind of the box logo of its day) taught me a lot. it had me hunting for Slam City Skates and M-Zone (the UK’s Stüssy spot of choice, where jackets seemed to price hike from £50 to £200+ between 1987-1991), and it introduced me to some British skate brands like Poizone and Anarchic Adjustment, but it’s Insane Ironic Skate Clothing that evokes the fondest memories. Ged Wells is a UK pioneer.

Looking back at 1980s skateboarding, Americans seemed to be in two camps – the neon, hair metal rockstar idiots or the gnarlier, tattooed Santa Cruz kids. The British contingent seemed to have merged the two to look an awful lot like squatters and crusties. I find it hard to get misty-eyed looking back at old ‘RAD’s (BIG UP DOBIE and check www.whenwewasrad.com for scans of old issues) in terms of fashion, but Insane was something far ahead of its time. Skate style in the UK isn’t something that could come effortlessly — we’re not really a print tee kind of nation, so that look would always seem imported and as a result, extremely posey and awkward. Not Insane. It seemed to take few cues from the States and channelled that oddball charm that makes British skating so evocative with its cartoons, fluid, bouncy fonts. It was strange-good.

Insane was the forefather of Slam City affiliated brands like Holmes, Silas (with artist James Jarvis providing their unique character-led world) and Palace. The romanticized notion of all skaters as artists is of course bollocks, but Ged could switch from foot planting in a pair of Visions (or were they Pacers?) to creating these weird garments. I’m sure Insane was inadvertently responsible for a fuckload of awful clubbing-related brands too — the kind that would be bunched together in distributor ads at the back of ‘i-D’ magazine (with whom Insane actually collaborated for tees), but it’s not the brand’s fault that people were and are idiots.

Circa 1989, Insane seemed awesome and underground. Before Insane, there was talk of the Jim-Jams brand that led to the Ironic Skate Clothing’s genesis. It was on tees, bum bags, sweats, shorts, hats, jackets, videos (‘Mouse is Pulling at the Key’), stickers and tracksuit bottoms. The adverts in themselves were mini-masterpieces. There was even an Insane Skate Supply store in Camden in the mid 1990s. It could be displayed alongside Stüssy without shame or any allegations of lo-fi imitation — the strawberry graphic tees and shorts were particularly good. Insane was very much its own entity. How many other brands could claim that? Ged’s work was present on skateboards for Slam City, but they distributed Insane too, doing a fine job of getting it into spots like Glasgow’s legendary Dr Jives.

In many ways, Insane’s ascent occurred at the point where vert died and the freestyle kids got the last laugh (well, the ones with business minds anyway) so it’s popularity in 1991/2 ran adjacent to an exciting, progressive time for skating. Having launches at the Wag Club in 1989 just conferred the merger of the era’s most well-regarded spots and subcultures. ‘Face’ and’ i-D’ photo shoots placed the gear alongside Nike and Stussy too in a raggamuffin style. The surreal imagery even captured some of that Native Tongues hype of the time. Over a decade before Robin Williams got kitted out in UNDFTD and BAPE, he could be seen sporting Insane around the time of the underrated ‘The Fisher King’s release.

Nothing gold can stay and Insane ultimately left us, but Ged’s still active as an artist and designer. He’s exhibited fairly recently and remains progressive and innovative, but (refreshingly) he doesn’t seem to shy away from his Insane work. He has something to do with Trisickle magazine too, but I’m not sure what happened to the plans to resurrect Insane and retro key pieces in 2006 (was that inspired by the nostalgia tsunami ushered in via Winstan Whitter’s ‘Rolling Through the Decades’?). A Japanese audience obviously took Insane (and Slam City Skates) in as one of their own, embracing the overseas authenticity of these legit Brit reinterpretations of a Californian artform — just as that R. Newbold ‘Monster’ tee Slam City colab seemed to arrive from nowhere, it was refreshing to see Japan’s Tokishirazu team with Insane for an anniversary collection a couple of years back.

All the Insane images here are pilfered from Ged Wells’s Flickr account
www.flickr.com/photos/gedwells — go have a dig there for some classic ads, shoots and apparel, plus information on how some imagery came to be. His website is www.gedwells.com.

As a sidenote, ‘RAD”s letters page actually had an email address in 1988, using British Telecom’s complicated-looking Telecom Gold service: 72:MAG90459 from a time before @’s were the in-thing.

Slam City Skates logo designer Chris Long’s online portfolio (www.chrislongillustration.com) has an excellent ‘Relax’ cover from winter 1996 he drew that captures a very UK style.

NOSTALGIA OFFSET

Taking pictures from a Facebook account is a lowblow, so I’ll avoid it, but the homie Thomas Giorgetti (who knows more about sneakers and graffiti than you or I) is making power moves with the Bleu de Paname brand alongside partner Christophe Lepine. The line just gets better and better, defying the preconception that it could just be another denim brand, or another workwear renaissance. It’s far more than that. The pocket tees and sports jackets were killer and Thomas premiered a sample of a Comme des Garçons collaboration on his Facebook the other day. Great line and an astonishingly quick ascent in such a short time. Gun fingers to the sky for Thomas. That and ‘Crack & Shine’ #2 are two things worth looking out for over the next few months.