I can’t help but think that Master P’s No Limit Soldier Gear could’ve flourished in the current climate of camo. P Miler was never actually worn by anybody and can never come back, but Soldier Gear was rugged before you were reading ‘Free & Easy.’ Actually, didn’t Dame get the State Property division of Rocawear when everything fell apart? That might have worked in the workwear and military pattern wave too. He could have resurrected his cash-flow with that one and maybe the Curren$y (a former No Limit man himself) and his lawsuit wouldn’t have hit so hard then. The line art that came in 1998 No Limit releases beats most brand lookbooks and that mix of camouflage, basketball short styles and fleecewear is all over the place this season. That’s word to Fiend and Mia X.
I still want to know if Givenchy could put out the leather camo baseball jersey in XXL and create a hype. No sooner was the basement of Macy’s awash with rapper endorsed gear, than everything fell apart again. But I think my urge to own a Coke Boys tee indicates that the reign of the oversized rapper gear (as opposed to lame attempts to step into the arena with attempts at luxury goods) is returning, even if jorts are still the epitome of strugglewear. I recent read Master P’s ‘Guaranteed Success’ (after all, this guy was making the current wave of ‘Forbes’ list rap dudes look like paupers in 1999) and while it was enjoyable, I still haven’t bought an entire block and put an full-sized solid gold tank in the hallway of my home. Hopefully the Ice Cream Man’s teachings will allow me to have a $600 million fortune when I start brand building, based on his work.
Before any rappers (bar the adidas Run-DMC sweats — Troop LL apparel was trash) seemed to have their own “proper” gear, Japan’s Major Force label had me obsessing over their windbreakers with the arrowed logos on the back. I never knew anybody cool enough to have the hook up, but this more subdued Major Force brand jacket that recently appeared on DJ Muro’s King INC Diggermart is a powerful piece of rap memorabilia. The ‘Strong Force From Orient’ on the label in the wacky font is a particularly strong look. Is it from 1989 when that tape dropped? Or newer? I know some of y’all are way more nerdy than me and can answer that. In fact, the whole Major Force clothing story is one that’s never been fully explained to me.
So ‘Dredd’ is apparently pretty good. Who knew? I don’t actually hate the 1995 ‘Judge Dredd’ as much as I should do, but that’s because I quite liked the Mean Machine build. Mr. Chris Cunningham is the man behind that creation, because he was on the makeup department for that film. Now he’s back and built big robots that fired lasers in association with Audi. Nowness had a great little bit of background on it yesterday. Cunningham’s work defies category, but there’s always that shrill, clanking, biomechanic Shinya Tsukamoto ‘Tetsuo, the Iron Man’ aura that takes me back to my comic shop working days. Cunningham himself could helm his own Judge Dredd flick.
‘Sang Bleu’ has an aesthetic that’s been ripped off more times than I’d care to name — from the imagery to the fonts, Maxime’s vision gets borrowed time and time again. The difference is, that whereas your average Air Max 1 to Van Assche, Nike blog gone Style Zeitgeister can be a little shaky with that look, Maxime Büchi and the Blue Blood squad live this. Shipping a magazine that’s nearly twice the weight of a phone book is a challenge and issue #6 has 700 pages without a single advertisement. To describe it as a tattoo magazine would be missing the point a tad and the £75 cost is a testament to the deranged amount of work that ‘Sang Bleu’s editorial squad have put into this issue. These are being printed to order, so order now if you want a copy when it goes to press at the end of this month. If you’re in a creative field, you’ll probably pilfer at least a couple of ideas from it, so take the time out to put some money into this endeavour.