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SHOULD HAVE BEEN HUGE: PHAT MAGAZINE

The year’s 1993 – hip-hop is horn-led, R&B choruses are frowned-upon, shorts are big, athletic footwear is rugged, with outdoor courts in mind, and if they’re too much for you, the boom in plain retrospective suede models is in full swing. In the following year, the resurrection of the earlier Jordan models will slowly but surely infect sneaker releases, arguably to the industry’s detriment. But that’s enough of the scene-setting (and bitter digressions) – if you didn’t get into the big smoke much in the early ’90s, a magazine like ‘Phat’ was a glossy-papered oasis of subcultural information and a break from then-waning publications like ‘i-D’ and ‘The Face’ who were too busy covering Courtney Love and ‘The Crying Game’ to focus too much on street fashion, giving us our very own British take on the then-great ‘Big Brother’. ‘Sassy’ spinoff (via Andy Jenkins, Mark Lewman and Spike Jonze) ‘Dirt’ also achieved cultdom Stateside, with a similar gung-ho, irreverent spirit before cancellation, but over here, and available in your local WH Smiths? We had a lot less to go on. ‘Phat’ was a mine of information.

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