Tag Archives: disaeran


Apologies for sports footwear related posts two blogs running. This was supposed to be a sanctuary from that subject matter, and if George Costanza’s “Worlds Colliding” theory is to be believed, this could end in me getting upset, but it’s been one of those weeks thus far. So you get sneaker talk here as well as elsewhere. I’m very fond of athletic footwear. I’m not remotely athletic, but I’ve always favoured the shoes — I’m not talking the sensible suede and gum soled training favourites that characters a generation above me lose their minds over, but the silly post-1985 techy stuff. The oddities and the commercial disasters are extremely relevant to my interests.

I don’t consider myself a “sneakerhead” — I loathe the term even though I’ve been known to use it in meetings, presentations and mumbling video interviews — simply because I associate that expression with lazy journalism from folk acting as if they’re hardened hacks looking for a major press award on missions to cover this new phenomenon, opening with creaky-old Imelda Marcos references in their witty lead paragraph under the misapprehension that they’re Martin Amis when in reality they’re simply exhaling seventh-hand smoke. I also associate the term with t-shirts that make reference to “Kicks,” irritatingly positive god bothering individuals, caps at funny angles and a serious yet curiously un-scholarly approach to the topic despite the po-faces. How can you sit poker faced while talking about a shoe on a webcam? Sneakers are a stupid subject so it’s worth getting playful with it all. Fuck a blog dawg — I’m fascinated by an SMU/Custom Nike Air Ship being the real banned Michael Jordan shoe, contrary to history rewrites making it a Jordan I. Sneaker conspiracies.

So it’s good to get an outlet from the good folk at Complex (Russ, Joe, Nick and the crew understand that sports footwear can be fun too) to go too far and really geek out. This time it was ‘The Top 50 Sneaker Collaborations of All Time’ (well, my top 50 — I can’t speak for everyone else) and I deliberately minimised any buddy-buddy footwear Illuminati inclusions between friends who design shoes, anything I’ve worked on, as few Dunks as possible (that story’s been told a million times), well-regarded collaborations that just copied prior ones or whatever didn’t age well. But it’s clear that collaborations had a golden age between 2000 and 2005. Much of what happened over the subsequent six years is just pumping and squirting lovelessly, going through the motions. It just got dull. So what I included is plenty of interesting and offbeat pieces that weren’t just lame retailer rollouts.

Fuck comment section democracy and calls for feedback — I don’t give a fuck what anyone else thinks of that rundown. But I’m sad that in the list whittling process, the following shoes were excised: Parra AM1, SNS Goatskin Suedes, fragment Footscapes, Geoff McFetridge Vandals, Simpsons x Vans collection, Crooked’s Confederacy of Villainy collection, Ben Drury AM1, KR Air Force 1s, Sophnet Internationalists, IRAK Torsion EQTs, Futura FLOMs, DPMHI Terminator Hyperstrikes, United Arrows NB 997.5s, Packer Fila FX100, Wet Look Dunks and plenty of Vans Syndicate releases.

Inevitably, Nike take the lion’s share of that top 50, owning the market in the dual-label concept’s heyday. It’s interesting studying what legendary individuals like Nike’s Footwear Marketing Manager and Global Footwear Director Drew Greer instigated between 1997 and 2001 that changed the course of sneakers and redefined the collaboration for the brand. From the City Attack NYC swoosh Air Force 1 regional releases in 1997 to the Wu Tang Dunk (check out this Complex feature on Wu Wear with Power talking about bringing another Wu Dunk out and a shot of a Wu Beach Polo beach homage) and in 1999 to the Alphanumeric Dunk Lo Pro B in 2001, Drew and his team wrote the blueprint from the decade that followed. It seemed fresh when they created their Easter egg hunts with minimal numbers. What was unique then rapidly became an industry norm. From that, sprung apathy. That’s why everyone’s in brogues nowadays. adidas’s Consortium concept and Nike’s Clerk pack remain equally aped too. Through those imitations, the collabortion was created.

Long before those synthesised markets were generated, adidas had come over here in a slow trickle of wheeler-dealers, connoisseurs, savvy shopkeepers and good old-fashioned thuggery. Most documentaries or films with ‘Casuals’ mentioned are liable to be unwatchable, “You saucy cahnt!” fests that are simply cash-in exploitation of idiots for idiots. Less casual, more blokes in shit reissue sportswear fabricating fight stories. But the ‘Casuals’ documentary looks interesting, with an appearance by shoe Jedi Mr. Gary Aspden. So I’m giving it the benefit of the doubt. Plus it involves a man who really, really likes Keglers. to the extent where he’s wielding a big framed picture of them.

Fast-forwarding to a world where we’re not solemnly looking at things from 1979 and 2002, Errolson Hugh’s DISÆRAN line with United Arrows now has a lookbook right here: disaeran.com/FW1112-slideshow/DSRN-FW1112.html — technical goose downs, apparel designed ergonomically, the humble marl grey fleece track pant redesigned, slim silhouettes, a font that looks Avant-Garde, space age surplus, and some old utilitarian favourites taken back to the monitor for fresh insights plus that underlying sense of stealth promises big things if Acronym and Stone Island’s new slew of Shadow isn’t enough for you. It’s probably safe to assume that it won’t come cheap, but UNDERCOVER and Uniqlo doesn’t arrive until next year, so dressing progressive on a budget could prove fruitless for the immediate future.


My mum doesn’t believe I do anything for a living unless it’s on paper. If it’s not paper, it’s a fad. Pixels can’t compete. So it’s always nice to get a gig writing something beyond the screen. I gave up wanting to be a journalist years ago when I realised that advertorials seemed more profitable than music criticism and if you can write an advertorial, you can probably write copy for brands which always pays more than integrity. And that was the end of my journalistic aspirations. Shit, even angry old Scott Schuman probably got no maternal props until he put out that Penguin book. That’s why he’s mad at a little girl who writes better copy than him. Anyway, this blog was meant to be a work showcase stuff I’ve written, but I only learnt how to use a scanner a short while ago. Here’s a piece on Supreme for Time Out London (strangely, while I’m prone to plenty of typos, I didn’t put that strange plural/singular G-Star typo in the brackets) for people who’ve never heard of the store.  And on the subject of Supreme’s origins, shouts to Arse_Beard on twitter for reminding me about the Menace Epicly Later’d.

After this week’s madness (chainsaw hostage decapitations and corpse highway road blocks) with cartels, Mexican film ‘Miss Bala’ (based on a true story) about a beauty queen involved with some dangerous characters sounds even more intriguing than it did a few days ago. The poster’s especially cool with the bullet and bikini imagery.

Watching the appalling ‘Killer Elite,’ I was reminded that De Niro seems to have gotten by on face-scrunching alone throughout the last decade. But guess what? If he’d only ever been in one scene (the campaign HQ kung-fu stance) in ‘Taxi Driver’ I’d probably be obsessed with his acting. So he’s forgiven for the cinematic shitslide. Steven Prince is iconic for his turn as creepy gun salesman Easy Andy in that film and it’s always worth using talk of ‘Taxi Driver’ to link to Scorcese’s  amazing 1978 Steven Prince documentary ‘American Boy’ in which cult ex-smackhead Mr. Prince tells amazing anecdotes about Neil Diamond, overdoses and silverback gorillas in hats. This beats any amount of George Harrison footage. It’s like being in the presence of the best cokeheads ever.

This feature on Acronym at Being Hunted is amazing (as is the Being Hunted way), but Errolson’s revelation that he’s got a line on the way with United Arrows called DISAERAN is interesting. The site’s live, but it’s not giving a lot away. I’m guessing that it won’t be waxed parkas and knitwear.

YMCMB apparel has been addressed here before, but my Rhyme Syndicate merchandise comparisons seem triply vindicated by the amazing array of trackpants on the www.ymcmbofficial.com site to complement the YMCMB sweatshirts. There’s even blank tees too, but I’m not so sure about the skateboards. Rappers filming their skate lessons for Worldstar is an excruciating fad. Still, it’s not half as bad as the Dipskate inline skating team.