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‘SNEAKERHEADS’

Working with sports footwear, or as Scoop Jackson would call them, gym shoes, on the daily, It’s easy to get very, very jaded, and lose sight of exactly what lured you into making them a profession of sorts. In my case it was a fluke. As with anything attracting disciples, there’s tiers of hoarders, collectors and fanboys who’ll pick a particular boomtime that was a cut-off when things were purer and the herbs were less involved.

With sports footwear it’s a tough one to call. Things are still mighty healthy, but the early ’00s was a point when the big brands truly capitalised on the cult of the collector, and when they entered the fray and saw the extra $$$ to be made, things went out of control. At time-of-blogging, visions of Jordan XI retros are on the mind – just as religious types can suffer a loss of faith, the avalanche of drivel has caused a few doubts lately, and to be excited about a release proves there’s still some personal mileage in the industry. But that shoe is a design that’s fourteen years old. It still looks fresh, but still, fourteen years. That things tailspinned from an aesthetic direction in favour of re-rubs of former classics is a debate that won’t be unleashed on this blog, bearing in mind that it was meant to be a sneaker-free spot. But hey, worlds are always going to collide on occasion.

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