The Palace crew went H.A.M. with their ‘Gangbanging at Ground Zero’ promo. I love the skating, the third-generation mate-of-a-mate fuzz (anyone else remember the dark footage of someone getting hit with a skateboard on a Union video?) in an era of artful virals shot in hi-def video on a friend’s Canon and the soundtrack. The soundtrack was the highlight. Skate videos helped with my musical education over the years, but it was the soundtrack that really killed it. When you’re filming in New York City, you can’t help but echo classics like Zoo York’s first Mixtape (I’ll take a hundred region 1 DVD dilemmas over the NTSC tape traumas from back in the day).
I like being reminded of a time when I’d phone skate shops on a JR Hartley flex (and I’m not talking about the trancey dickhead redux) hunt the black Zoo York hoody with the white stitched lettering. That captures the Mixtape and Peep This era to me…back when that brand was at the Supreme level of necessary apparel. Then all of a sudden they were dropping their own Dunk-a-likes, featuring printed birds in their sweats and devoid of edge.
The Palace video pays tribute by using that Fat Joe and Keith Nut WKCR Stretch & Bobbito freestyle that felt quaint back when Zoo York used it for the Jeff Pang segment. At that point, when Joey was wearing mafia don suits, it felt antiquated, but for some reason that shock-value, no-budget sound seems a little more relevant. Where did Keith Nut go?
Nowadays, if a rapper mentions Satan or moves their hand unusually, they’re accused of devil worshipping. It’s good to see a new wave taking it back to a less conservative time, but even when there was an element of shock-tactics, Keith claiming that “I ain’t your ordinary nigga mister/I do shit like suck my own dick, and child molest my little sister” made Bushwick Bill seem like Drake.
I’ve never heard such a boast of equal deviance since, and while the rest of Terror Squad made some noise – even Prospect is traceable, making some good records – I haven’t heard from Keith since Terror Squad’s ‘The Album’ in 1999, but I recall demos on Stretch and Bob’s show, freestyles on Doo Wop tapes and a fine verse on ‘Jealous One’s Envy’. Now he’s M.I.A. I blame that noncey lyric.
That just stretches back to a lineage of audio gulliness on tape — the Mobb on 411VMs (shouts to Rodney Torres) and best of all, Mike Carroll in Plan B’s ‘Virtual Reality’ skating to ‘Story (Pinky in the Twat)’ by The Beatnuts with the “Sucked her tits then I pounded her clitso” lyric. Most rappers aren’t quite as nihilistic as they used to be, but it’s good to know that Waka Flocka and Lex Luger are bringing that same spirit from the south. Their inclusion on the Palace tape, for Chewy Cannon’s section makes a certain sense. It’s interesting to hear contemporary gnarliness over a lo-fi look. G-check, G-check, G-check…
Another skate mainstay is the constant battle between the skate rats and the artsy types. I love watching it develop in 39 page threads on the Sidewalk forums over the cost of Palace sweatshirts…yep, 39 pages. Even Josh Kalis and Jason Dill are still engaging in upriver/downriver debate. It wouldn’t be the skate industry without heated debate over utter trivialities with an anti-hipster undertone.
Those Palace critics must be typing their fingerprints away over the latest developments for the brand, with a GQ Style magazine feature with Lev and company stood with naked ladies. The impending button-down shirts and Palace x Lavenham jacket should make them even madder, but they get it right every time and the skating’s excellent, which is the important part, right? That, plus the hundreds of thousands of views directed at threads about the price of printed cotton. All promo is good promo, but Palace’s promotional game is fucking good when it comes to films and photos. Brits in New York being very trill indeed, with snuff movie production values is a winning formula.