There’s plenty of little moments scattered across publications that altered the course my career would take in one way or another. Back in mid 1998, The Face ran a ‘Fashion Hype’ (and hype would become a word attached to these objects like a particularly excitable Siamese twin in the decade that followed) piece on the newly opened Hit and Run store (which would be renamed The Hideout for presumed legal reasons by 2000). This two page spread was a rundown of things I’d never seen in the UK and sure enough never seen them with a pound price next to them. I immediately rushed out and asked a couple of Nottingham skate stores if they’d be getting any Ape, Supreme, GoodEnough or Let It Ride gear in, only to be met with a blank stare. lesson learnt: Kopelman had the hookups that the other stores didn’t. This Upper James Street spot was selling APC jeans for 48 quid, while Supreme tees were only a fiver less than they are now. The 1998 season when Supreme put out their AJ1, Casio, Champion tee, Goodfellas script design and Patagonia-parody jacket was particularly appealing, and it was showcased here, while SSUR keyrings, BAPE camo luggage and soft furnishings were a hint of things to come. I guarantee that once you made it to the store, a lot of the stuff that you assumed you could grab with ease would be gone — an early life lesson that hype just isn’t fair.
These are strange times. I’ve got love for Hov, but the bad start for Tidal is nothing compared to his adoption of the banter-brigade’s beloved Hype brand while ‘Ye is wearing Soloist — he’s gone from getting his grown man on to getting his sport science student on. The only thing odder is Hus Kingpin’s video entirely dedicated to being SuperDry down that shouts out the “orange label.” Even Canibus —who busted out some distinctly Warsaw nightclub garms a few years back — once proclaimed “With no fear like them clothes white boys be wearing,” back in 1998. And what are these brands if not a No Fear for a new generation?
I’m impressed with what my friend Thibault Choay has been creating for his fine CLASSIC imprint. With a company name like that, the pressure to create greatness comes pre-loaded, but the CHIAROSCURO book project is pretty damned good. To create a graffiti book that doesn’t slip into the trappings of earnest graf book formulas is an achievement, but the subject of this book, Parisian tattooist and former writer Cokney, is an interesting character. For starters, he’s a huge fan of Cockney Rejects and has a case over his head that comes complete with a 228,000 Euro fine. Two years after they started planning this project with writer and curator Hugo Vitrani, they’ve completed this two-volume set — the Scuro book is the light side, a collection of photos from the artist’s perspective taken from undeveloped film given back to Cokney by the police in a good cop moment. To my knowledge, at least until the publication and launch of the exhibition at Sang Bleu last week Cokney hadn’t seen the imagery yet — a deliberate action to homage the pre-digital days of waiting for imagery to develop, and the inevitable unfiltered flaws in the mix. That photography is accompanied by the artist’s own texts.
Light comes with a darkness and the black book is synonymous with graffiti, and, at fear of sounding like Nigel Tufnel, it’s really, really black, with a lot of ink used to give it the Chiaro section the requisite matter-of-fact look. As well as photos, Cokney has access to a lot of his police files, and case N° 1203264038’s evidence against the writer — in the form of images, cleaning quotes and complaints — opens up the age-old art/vandalism debate. but gives an unorthodox perspective — through legal eyes, the critics of the piece — to the work that contrasts and complements the white chapter. There’s some translations in the book too, and it completes a real labour-of-love. It’ll be online soon via the CLASSIC site, priced at 45 Euros and limited to 500 copies.
Thibault kindly invited me to take part in a CHIAROSCURO themed Know-Wave show last Thursday alongside Cokney and Hugo where we talked about topics loosely pertaining to the book, fumbled after a sudden decision to find a Goldie track and played a Booba record loudly.
Hype makes the industry tick. No blog buzz within 24 hours of launch? Disaster. Nothing gets time to breathe. I find myself laughing at peers picking up on something that went wall-to-wall on Facebook 48 hours prior, and it’s not something that I’m proud of. I’m convinced that the downside of this quick hit, tentacled notion of “street culture” is that while it might snake out far beyond printed tees (and my friend Mr. Marcus Troy made an interesting point on Hypebeast regarding the possibility that too many brands might be dwelling on an “over it” audience at the expense of an audience who want to wear caps, tees and hats, rather than washed-out, button-down blues), it doesn’t seem to take time to create any roots.
I also think that exposure to everything that goes down globally in ten minutes of browsing is homogenising local scenes. I still the joys of information overload provide benefits that outweigh that issue, but I felt it was something worth discussing, because when you turn into a miserable old fuck like me, you cease to create, and commence with utterly unnecessary introspect. Eugene at Hypebeast was kind enough to let me vent a little on the site about a lack of movements (though the title accidentally invokes my lazy way of life and approach to my career too), complete with a little disclaimer too for the site’s Op-Ed experiment.
Lest I look too much like an ageing hipster doofus, I wrote it a short time before the OFWGKTA movement truly went mainstream with the Kimmel and bug-chewing and I realised that nearly every hip-hop blog had become a redundant Johnny-come-lately. So please allow for the token trendy dad reference point. It’s the kind of unfocused ramble you might find here – mostly BlackBerry written and bearing my trademark cavalier approach to grammar. But the aim wasn’t another tiresome things were better in 19_ _ or 20_ _” rant, rather a query as to how cultures might progress in the abundant information age. You can find it here. The next Hypebeast crossover with this self-indulgent corner of the internet will be more focused, but it’s a fun opportunity I appreciate.
Any talk of HYPE also reminds me of the excellent 1989 Sports Illustrated article of the same name, talking about the relationship between sport and hyperbole, using the white leather jacket with “Don’t Believe the Hype” in gold and black across the back that Mike Tyson was fetching from Harlem’s Dapper Dan store at 4 in the morning when he ran into Mitch “Blood” Green and left him needing expensive sunglasses.
Just as the Lo-life gang’s illicit efforts popularized Polo, Hilfiger Nautica and The North Face in such a way that they altered street style forever, Dapper Dan deserves similar status — Gucci, MCM and Louis Vuitton can’t have been too pleased to see themselves bootlegged to the point where folk thought they might be making the madcap items taking pride of place on record sleeves sailing up the Billboard charts, but they created a brand loyalty and aspiration that’s made these houses a fortune. The Louboutin Swizz hookup and Kanye Vuittons are the by product of what “Dapper” Daniel Day was capitalizing on when he stayed open 24 hours for an audience of celebrities and the criminal minded back in the day.
Exclusive Game clothing are following that lineage with their gear for Jadakiss, Rick Ross and Diddy (check the custom MCM piece in the ‘Another One’ video) and anyone crying “FAKE!” might be missing the point. I only recently noticed that DJ E-Z Rock is wearing some customised Louis Vuitton monogram Air Force 1s in Janette Beckman’s 1988 photo shoot for the ‘It Takes Two’ album. Maybe I’d always been too distracted by the early Uptown sighting on an artist’s foot as well as that Dapper Dan tracksuit to pay full attention to the swoosh and heeltab. I always thought the designer fabric Air Force was a late 1990’s phenomenon, but this was Harlem style in full effect.
PHADE and the crew’s Shirt Kingz empire that ran relatively concurrent to the Dapper Dan movement with their printed sweats and tees deserves its props as part of the bigger contemporary picture now too. Mr. Paul Mittleman posted up some images of the crew’s heyday (I love the Safari sighting and some shots reiterate just how popular the Air Force II was — there’s some Assault action beyond the Fat Boys too) recently and it was clear that while the west had its own surf and skate culture for new brands to gnaw on, hip-hop’s golden age informed the east coast’s streetwear — Jamaica Coliseum Mall, where the Kingz had their retail operation apparently has a stall selling airbrushed shirts up to the present day, but PHADE, NIKE and KASHEME helped form a uniquely hip-hopcentric apparel and an industry that’s worth billions.
Shit, even the cheap artist photo tees that followed (usually incorporating a deceased artist) inspired Supreme’s teamups with Raekwon, Jim Jones and Juelz, plus the rest of those eBay-friendly releases. That lineage makes the sight of a sullen Lou Reed on a shirt even more entertaining.
A long wait fuelled by fanboy hype is a dangerous thing, and after seeing the long-shelved ‘Trick ‘r Treat’, a movie originally set for a Halloween 2007 release, funded by Warner and with a Bryan Singer co-sign, plus books and merchandise tie-ins, on the runup to its October 2009 DVD release, it was decent. I wanted groundbreaking. If I’d caught it late at night or been swayed by bombastic press quotes into a rental…sorry, download, blind to the film’s content, I would’ve been satisfied. But such is the power of protracted delays and word-of-mouth that in its 82 minutes, it left me wanting.
That’s not to say you shouldn’t check it out if you’re even mildly led towards genre films – the performances are good, there’s a fair few shocks and black comedy moments, and the art direction is phenomenal. I just like my horror anthologies a little too much, and the sting in the tail of the four or five overlapping stories ‘Trick ‘r Treat’ contains seemed to have been, perhaps with the exception of Brian Cox’s eventful evening, clipped. I blame the animated comic book opening for drawing comparisons with the legendary ‘Creepshow’ – that’s a tough one to top.
Relax, it’s not one of those lame “today I freeloaded...” mention-in-exchange-for-a-freebie blog entries. I overreached myself attempting to blog from the BlackBerry. Hence the lo-fi image above – the Bold in its current incarnations seems to afford its indoor camera subjects with a cateract soft-focus tint. Mission aborted. As one of those rare good magazine weeks, this is the pile of print I’ve opted to absorb this weekend. Too much information. Except Wallpaper* – still too smarmy to warrant anything beyond a browse. I only bought it for the cover.
Back in 1996, when my internet use was confined to looking for nude female celebrity images that loaded…very…slowly, Sandbox Distribution, old TV theme tunes that wouldn’t play on RealAudio Player and haplessly trying to navigate Nike-based newsgroups, my computer habit was minimal. It wasn’t until an impassioned fanboy speech on Ras Kass’s Patchwerk career and Coolio affiliations that winter over bong hits caused my friend James to explain his fear that I could suffer some form of meltdown from “information overload” – he even cited some vague example of a university professor who’d been looking into the effects of, for want of a better term, memorising too much crap.