I’m on my European sellout steez right now, so updates here are suffering right now. But why do you need to hear from me when there’s greatness out there that you might have stumbled upon. Every time I visit Japan I see the attention to detail that makes stores (though Goodhood’s new store evokes that glorious perfectionism) products and marketing materials look very sloppy indeed. GORE-TEX has a far cooler name than a membrane should have, making that breathable, protective addition to gear a brand in itself. In Japan, GORE-TEX evidently take the work of expensive, lower-case named brands like nanamica, nonnative and visvim seriously enough that they’re letting them be three of six storytellers in their Six Stories of GORE-TEX Products booklet. Hypebeast have already published each interview on the site, but the book’s right here. Plenty of insight into why, despite plenty of contenders to the throne, this is still the application of choice for some people who really don’t compromise. That they opt for it is the ultimate endorsement at fashion level and a great advertisement with an approach that you wouldn’t see anywhere else. I’d kill to get involved with creating something like this. This patchwork White Mountaineering is a thing of beauty — sweating the small stuff instigates power moves.
This interview with Foz from Heroin Skateboards from Vice is necessary too. His aesthetic defined an era and still represents a hardcore approach to skating.