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A TRIBUTE TO GORE-TEX

Agh, these blog posts just keep on lacking brevity. I can only blame a terminal case of verbal diarrhea and misplaced enthusiasm¬† for it. GORE-TEX is on a premium, waterproofed pedestal with me for some reason. The mundane reality that the name is merely a hyphenated mix of a Mr. Gore and son’s surname and the word ‘textile’ is conveniently forgotten whenever someone hands me a product that employs the material on the lining. How does a breathable fabric become such a mark-of-quality, and more importantly, confer the otherwise passable to a taped-seam must-have? Why does that name still carry such clout?

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