Completing a week of being on the campaign trail, here’s a quick conversation between me and Hypebeast about a shoe. That’s the promo bit over and thank you to everybody who wrote nice things about that project. Now it’s done, we’re onto the next thing.
My dude Maxime Buchi has had the aesthetic of Sang Bleu jacked a few times in the last couple of years and nobody else is as qualified to peddle a curiously gothic, hip-hop, high-end clusterfuck as amicably as he can. Everyone’s on the skulls, Caravaggio, Jordans and black-on-black, but Mr. Buchi remains one of the few who manages to pull off the look without looking awkward. This is because that look is a perfect manifestation of his life’s work thus far. What he puts on paper and skin works just as well on cotton and after some dips into tees earlier this year, the SB London sweats and tees tie in with the London studio. If you’re gonna buy apparel with gothic typefaces and moody graphic design, go Sang Bleu rather than any toy post-Givenchy hype startups — Maxime contributed to Damir Doma, Balenciaga, Mugler and Rick Owens’ branding, plus he put Rick Genest on. You might have seen Kanye West clutching a copy of Sang Bleu recently too, so when Mr. West breaks out some SB clothing, all you Damir-come-lately types are going to hop on board. Plus it’s tattoo-related clothing that doesn’t look like Afflication and that’s something to celebrate — I’m glad to see one of the architects of a look is putting something out there.
Following on from the recent love letter to Oshman’s on here, Mr. Glenn Kitson kindly grabbed me the greatest socks ever on a holiday to Tokyo. Unnecessary, excellent packaging and all the details that make things from Japan inexplicably desirable makes these the antithesis of those three-packs for £5 they used to shift at Sports Direct.