THE BEASTIE EFFECT

Just as some sites seem to have fostered Kitty Genovese syndrome on a global scale, with hordes more likely to whip out the phone to film before they’ll ever call for help, I’ve long felt that social media has a tendency to sustain grieving to the point where it simply becomes crocodile tears. If it’s not a death, it’s a birthday of a dead person, then the anniversary of that death and I felt that I’d become a little hardened to all that. After all, how can you feel real sadness for the passing of somebody you never met? Then Adam Yauch died and I felt guilty for being so cynical, because — trite as it sounds — it genuinely felt like I’d lost a mentor.

This blog can’t be neatly summarised, but I can assure you that at nearly every level, there’s some Beastie Boys influence — despite MCA’s admirable achievements as an individual, I’m afraid that I see the trio as one. Instead I treat the Beastie Boys as a leaping trinity of differently pitched sounds operating in unison. I can’t pin down the people who visit here either, but I know — from comments on skate and clothing entries in particular — that the Beastie Boys had a vast impact on them. The Beastie Boys were a conduit for pretty much every sub-cultural element I’ve ever taken an interest in. Lee Perry, John Holmes, Spike Jonze, Minor Threat, Slayer, Ben Davis (see above for evidence of that brand’s impact on me), adidas Campus, PUMA Clydes and all the rest were all interconnected by Ad-Rock, MCA and Mike D’s joyous brain farts of cultural references. Let them decipher it rather than offer a simplified path — those that get it will get it eventually. ‘Grand Royal’ magazine’s frequent journalistic gems opened my eyes to the joys of self-indulgent long form writing, Todd James’ Brooklyn Dust logo is still one of my favourites, the talk of deadstock shoe sourcing (and we’ll forgive them for inadvertently spawning the crappy Sneaker Pimps) and Mike D’s involvement in X-Large is a pivotal moment in street wear.

A fair chunk of the industry I work in is the byproduct of something that the Beastie Boys contributed to significantly and I know, from Russ at Unorthodox Styles’ office on my first job interview there, that they’d made a mark on him too. So I kind of owe them for providing me with a source of income and as a founder member, Yauch can take a fair amount of that gratitude from me. If you operate in the street wear realm at any level, you’ve got to doth a snapback to the man — think back to the X-Fuct era, Nigo doing his homework by studying X-Large’s ape preoccupation (which went full circle when Ad-Rock wore Very Ape and the crew wore and collaborated with Bathing Ape) and MCA wearing a Supreme coach jacket to meet the Dalai Lama. They embraced the internet pretty early on too (I can remember thinking X-Large shunning paper catalogues for a website wasn’t going to catch on — turns out I was wrong). All that and I haven’t even mentioned the music.

From seeing the Beastie Boys get vilified on the cover of ‘The Sun’ when they toured with Madonna, I found myself festooning crudely drawn characters with equally poorly rendered VW logos at the age of 9 in every notebook at school. The Beastie Boys had strippers and the press said that they made fun of disabled kids. As a kid myself, that seemed funny. Just as the charts were riddled with comedy raps, the contents of ‘Licence to Ill’ seemed to fit in perfectly (and in retrospect, given the boys’ misunderstood self-parody, satires like ‘No Sleep Til Bedtime’ were doubly weak). Then they vanished for a minute after cropping up in a Sky Movies classic, ‘Tougher Than Leather’ (despite being regarded as a flop, an album that helped cement my love of hip-hop way more than ‘Raising Hell’ did — I know a few other rap nerds that feel the same). After ads cropped up in the specialist press and ‘Smash Hits’ alike, ‘Paul’s Boutique’ seemed to hit with a thud, despite the deserved good will it amassed later down the line. I especially like the revelation in the articles below that the Beastie Boys horror-comedy film they were meant to make with Russell and Rick — ‘Scared Stupid’— which was going to be followed up by a ‘To Catch a Thief’ remake starring Oran’ Juice Jones was deaded when Molly Ringwald talked Ad-Rock out of making it because it might harm his acting credibility.

My blood boiled when 3rd Bass took potshots at them (“Screaming ‘Hey Ladies’? Why bother?”) at the close of ‘Sons of 3rd Bass’ (Whiteboys calling whiteboys “devils” always confused me). Then the Beastie Boys owned the decade that followed and taught me that being unpleasant to ladies wasn’t that cool, growing up publicly. Not a lot of bands can do that and while the whole instrumental jam and comedy ‘Country Mike’ material never did anything for me, you had to respect the willingness to experiment. Plus they proved to we rap-loving crackers that just being your damn self and getting whiteboy wasted was the key to longevity, rather than haplessly trying to be “down”, and that through a few degrees of separation, pretty much everything was hip-hop in one way or another. I still kind of blame them for inadvertently creating Limp Bizkit and co, but despite that charmless mutant offspring misinterpreting what went before, the good far outweighs the bad.

Skipping from talk of skin colour, how many rap groups from the early 1980s are still together and more importantly, how many would you still pay to see? That’s the real mark of the Beastie Boys’ achievement. Some argued that forty-somethings spitting fly gibberish over distorted drums might have started to lose its appeal as an MP3, but live they could still crush it. Plus, they really seemed to be friends offstage — this was no marriage of convenience, which makes Adam’s passing all the more heartbreaking.

At a push, if I had to pick, MCA was the best rapper of the trio — as with the equally missed Guru, it’s mostly the voice, with those gruff tones counteracting the nasal nerdery at work. I’m particularly fond of his insanely stoned delivery on an early demo of ‘Car Thief’. Yauch’s film work (not dissimilar to George Harrison’s work with Handmade) with Oscilloscope Laboratories is significant too in supporting great output — ‘Gunnin’ For That #1 Spot’, directed by Adam, was strong. This is just a scraping of what MCA achieved too — it’s the art of turning music, art, clothing, film, sport and print into one big playroom, but somehow adding integrity into the mix too. Nobody else will ever match that, but even a handful of lessons learnt are enough to keep things moving.

Goodbye Adam Yauch — cheers for everything.

The images below are taken from this ‘Spin’ article from 1998 that’s a must-read.

Here’s the whole of ‘Tougher Than Leather’ in all its trashy glory. MCA just jeers and pulls some faces when he’s off the stage, but that doesn’t stop the Beastie Boys cameos from being excellent.

CAMEO HAIRCUTS

Socialising, taxes and other matters have hindered my blogging aptitude this week, so all I can do today is recycle other things and call myself a “content creator” or “curator” or whatever. First things first, I finally saw this Supreme shoot by Tyrone Lebon in the new ‘Arena Homme+’ (which has an interesting take on the Osti archive in it) that I wrote some accompanying text for. It was fun to mention 2 Chainz in a writeup for ‘Arena’ but my scanning skills are weak so I lost the left side of the pages, so if you want to read what I wrote (and it’ll teach you veterans absolutely nothing new about the brand), you’ll have to buy it or go and treat WH Smiths like a library. Shouts to Rory for listing me as a “contributing editor” though — that’s fake importance at its best.

For reasons unknown, I’ve been pondering the mystery of Task Force jackets and the lesser-seen Task Force shoes today. That warrants the wholesale theft of pieces from the ‘Spin’ magazine b-boy special of 1988 that included Doctor Dre (as in the Original Flavor/MTV Raps Dre) breaking down some slang, Flav in Troop and some MCM and Dapper Dan talk, Big Daddy Kane on Cameo haircuts, ‘DMC’s Culinary Guide to Queens’ taking you around some of the boroughs’ finest junk food spots and a meeting-of-minds with Fab 5 Freddy and the legendary Max Roach. It’s naive with the benefit of retrospect, but there’s a lot of fun content here from a deeply significant year — the inclusion of DMC and the next wave who’d take the baton and take their shine makes it doubly interesting.

I have to take some time out to salute my friend Sharmadean Reid for putting out ‘The WAH Nails Book of Nail Art.’ I’m unlikely to get a Nike Safari print on my thumbnail anytime soon, but the book’s a smart distillation of the whole WAH worldview into a hardback book with plenty of cues from the ‘WAH’ fanzines in there too. Now everybody’s on that hop into print wave, but Sharma was putting out her own magazine (complete with Ecko sponsorship) before she hit 20. The spirit of ‘Sassy’ is peppered throughout all things ‘WAH’ (salutes to the Monster Children crew for finding away around the deletion of ‘Sassy’ spinoff ‘Dirt’s lost issue #8) but crucially, it offers a whole lifestyle angle that’s oddly aspirational. Let’s note forget hat most of this blog is a flagrant bite of the WAH blog circa 2006. Shar’s more of a role model than most of the males I’ve dealt with in this industry, many of a whom are backstabbing, two-faced bunch of burnt out chancers. But that’s a rant for another day. Salutes to Sharmadean and the WAH team.

SPIKE LEE REVIEWS BASEBALL CAPS

I can’t actually wear caps because they make me look like a car thief, because I’m old and because my head is vast. That wasn’t always the case though — I used to have a Dodgers and White Sox hat (Ice Cube and MC Eiht inspired me) that I wore every day, until I saw a photo of myself with the cheap Starter hats perched high on my head, adding an extra four inches to an already sizeable noggin. That was that. But I’ll always respect the baseball cap. Some say it’s not British to wear one, but that’s usually strung-out rock stars and fashion advice gurus who dress like Paul Burrell. Their opinion doesn’t matter. They could counter my argument by pointing out that Jonathan King rocked a cap heavily on ‘Entertainment USA’ back in the day, and I’ll give them that one, but there’s a place for the hat in my heart, hanging in the affordable section of the sports shop, assisted by my mum’s 30% discount.

Before the reign of the fitted (my first fitted was actually an uncomfortable 1993 Hurricanes design in that glorious green and orange that lacked at least an inch in circumference), I was obsessed by Del’s peak in the ‘Catch a Bad One’ video from 1994. Just destructively folding the peak by that point was considered bad form, so I submerged the wool-mix test subject in the sink before fastening the peak around a length of plastic guttering using rubber bands and leaving it to dry. The effect was a temporary curve of at least 330 degrees, resulting in a long-term 180 degree effect. As you might have guessed, I was an odd teenager.



My oversized dome also led to shame on a purchase of a Stussy New Era a few years later, where shop workers frantically searched in the stockroom for a stray freak size fitted. It was like the time I witnessed a morbidly obese lady fail the turnstiles at Anfield and have to be let in a special door complete with dungeon master style keys. That deaded my personal relationship with caps entirely, bar my love for the Hundreds Starter tribute in 2006 that felt downright quaint in a world of 59Fiftys with spirit level straight peaks, complete with holograms and foil stickers. Who would have thought that the “snapback” (we just used to call them caps) would reign again alongside the 5-panel hat (another style I can’t wear)? Who decided that a fringe visible under the front of the hat was a good idea? Streetwear Dave steez in full effect.

Now I’m seeing more and more fitteds like the Our Legacy Ebbetts Field design, with plenty more Ebbetts creations from the hordes of imitators, but if it keeps a fine brand like Ebbetts busy, I’m cool with that. Is that a reaction to the snapback fever? I’m just glad that I never wore the Negro league Jackie Robinson cap I picked up all those years ago. I imagine it could have earned my pallid face some bruises, but I noticed that Starter are dabbling in those league designs again for later this year. I wonder if Chris Brown and Tyga will ever release a ‘Flexfit Back’ freestyle?

Back in 1990, ‘Spin’ magazine let Spike Lee, fresh from ‘Mo’ Better Blues,’ guest edit the magazine. Alongside excellent pieces on Public Enemy and Bad Brains, it also included ‘SPIKE LEE’S ALL-STAR B-BOY CAPS’ — two pages of Spike offering one-line reviews of his favourite caps, culminating in him decrying a man in a Celtics hat as an “Uncle Tom.” The images were shot by one Ari Marcopoulos and it’s an amazing feature. The Public Enemy piece has a nice picture of Chuck reclining in the white/cement Jordan IVs. He wears them well, though not as well as Hank Shocklee wore ’em in Glen E. Friedman’s images of the group.

While we’re talking big-name photographers in their jobbing days, before he was getting his boner out at any opportunity, Terry Richardson was shooting Bone Thugs-n-Harmony in Memphis to accompany a short Sacha Jenkins profile of the group (around the show that instigated the Three-6 beef?) before their cover story by Jenkins a year later. I’m in nostalgia mode, and the post signature wave of Karl Kani gear with the plate (I never saw the plaid shirt that Eazy-E wore in the ‘Real Muthaphuckkin G’s’ video on sale) to elude bootleggers had me fiending in 1993/94 like the Ape Shall Never Kill Ape letters and Supreme box would have me hunting a few years later. Biggie, Keith Murray and Aaliyah made it look necessary — I got the hoody, but despite the plate being a fake deterrent, I ended up with fake denims. And just like that, they were uncool. Bone Thugs wore the plate hoody heavy in the Richardson photos and twinned with the vast cellular phone in a liquor store, it was particularly effective. FUBU, Mecca and the rest meant that Karl caught a bad one.

Farewell to Mr. Geoff Hollister, Nike employee #3 and a man who brokered an SMU for Elton John, created the Windrunner jacket, designed the Aqua Sock and created a promotional strategy for a struggling Blue Ribbon Sports. I never got the opportunity to meet the man during his visit to the UK to promote his book, ‘Out of Nowhere,’ but I heard nothing but positive things. Rest in peace Geoff.

It’s good to see that the Big Star documentary ”Nothing Can Hurt Me: the Big Star Story’ that got Kickstarter funding seems to be coming along nicely. This trailer’s promising. Teenage Fanclub taught me about this group, and with only one living founder member, it could get emotional. Some legends fall through the gaps, but the influence stays substantial.