Tag Archives: the wheel



Can I lapse into promotion mode for a minute? It’s good to get my name in magazines I actually read and after the INVENTORY Nike online piece from a couple of months ago, the print piece is in the new issue (which has great chats with Shin from Neighborhood, gloriously reckless soundbites from A.P.C’s Jean and plenty of detailed material talk with Paul “Jacket Ninja” Harvey) — an article with chats with Mark Parker and two VPs that I conducted during my last trip to Beaverton with some phenomenal photography by Dave Potes. It was interesting to see just how fastidious Simon, Ryan and the crew are in getting the magazine together and it was great to get the opportunity to geek out over a few thousand words, rather than the usual two hundred word PR pieces. I was excited to get the opportunity to write a little something for 032c on HTM for the new issue, but I’m keen to reiterate that Jonathan Olivares wrote the article and I wrote a shorter supplement as a supplement to it — I wouldn’t want to be stealing credit for Jonathan’s great work, because it’s one of the best articles on Nike I’ve read in recent years. Still, as a big fan of Joerg Koch’s vision, getting my name in there was an ambition fulfilled. Especially as someone who never went out with any aim of being a journo.


I know that it’s something that did the rounds a couple of weeks back, but I still find myself returning to We Are Shining’s The Wheel video — Acyde, Morgan Zarate and Carl Addy killed it here. Friends making music can be a problem (with plenty of white lies told when prodded for a reaction) but I’ve been listening to a zip file of Shining recordings regularly for a couple of years and The Wheel feels like the evolution of that — controlled chaos and a migraine for muso WordPress pigeonholers. Addy’s visuals match the madness and the mode of delivering it on a USB after a Soho viewing session in it entirety as well as GIFs and Instagram/Vine friendly chapters was interesting, with attendees urged to upload it ourselves in the event that copyright issues from that relentless montage meant that it was pulled from YouTube. As of this moment it’s still standing and you should give it 3 minutes and twenty-eight seconds of your day.