With it being the three-year (which has flown by, as if to remind me how much I’m wasting my life) anniversary of the legendary MCA’s passing early last week, it seemed relevant to have a hunt for something with a Beastie connection. The House of Style interview with Adrock and Mike-D from June 1992 is fairly well documented, but I hadn’t seen the full version of the interview before. I’ve mentioned it here before at some point, but the Porkys1982 YouTube account is one of the very best channels dedicated to a band, and they upped a near 10-minute long version of a Check Your Head era chat about X-Large (in which nobody seems to have told the boys that the Gazelle preempts the Campus) and a certain era of clothing that resonates with them. It’s a great accompaniment to the MTV Sports appearance from the same year, Adrock’s 1995 Valentine’s shopping trip, the 1994 X-Girl fashion show segment, or the 1995 X-Girl film that Nowness unearthed back in 2013 (Kim Gordon’s Girl in a Band has some good background on X-Girl too). This Pump It Up interview is also something I hadn’t stumbled upon before. It’s important that the whole Beastie movement’s subcultural role is reiterated time and time again, but it’s also worth underlining how important they were in defining streetwear as we know it now.
On that mid 1990s note, a shoe I saw then completely lost track of has made a reappearance on shoe-selling site, Klekt. I’m not down with blowing up eBay auctions because it’s ungentlemanly, but I’m not sure what the unspoken rules are with Klekt. The Friends SMU of the Air Edge completes the trinity (I know there’s actually more — like the gear created for the Martin cast — but trinity just sounds nice) of Nike TV specials that Nike created in the mid 1990s. The Nike Binford for Home Improvement cast and crew and the Air Seinfeld version of the GTS for Seinfeld cast and crew aren’t as nice as the 2nd Season edition of the Edge specifically for friends of Friends in 1995, even if Friends and Home Improvement are trash compared to Jerry and company’s antics. This is extraordinarily rare. A gentleman by the name of Joe is currently taking offers for these.
Since Nick at Classic Kicks put me onto a video of Eli Bonerz showcasing the X-Large store in 1992 on MTV’S House of Style, I’ve had dusty adidas Campus and Conart on the mind. We have tendency to sidestep a few brands when it comes to street wear retrospect, sending graffiti-inspired brands into some kind of rap-addled nowhere zone that’s neither skate nor street enough for some folk. That’s bollocks of course, because Conart and Third Rail created their own lanes back in 1989 and 1990, respectively. Now, tag and burner covered cotton isn’t necessarily what I’m wearing, but flicking through old issues of ‘The Source’ and ‘Can Control’ I’ve seen ads that had me hastily researching (pre-internet) the world of international money orders to at least lay my hands on a catalogue and stickers.
Third Rail’s expansion into different elements of apparel (I don’t recall hearing the term cut and sew back then) and Conart’s spin on a classically west coast small front logo and graphic explosion across the back with the oval chest lettering belying the graffiti characters mean-mugging on the shirt’s reverse all blew my mind in my early teen years, and while I knew the legendary RISK from reading ‘Spraycan Art’ until the binding broke and was aware that he was a key mind in the Third Rail empire, it wasn’t until I read Slash’s autobiography that I realised that Conart’s Ash Hudson is Slash’s younger brother. It’s odd how some brands don’t quite get the shouts they deserve, but Conart and Third Rail cemented LA’s position as the birthplace of street wear as we know it. I’m sure every brand making gear elsewhere, be it New York, Tokyo or London, would concede the power of west coast labels inspired them to make their own power moves, fused with their local aesthetics, trends, movements and attitude.
These two brands made full use of the merger of style, airbrush custom culture, long legacy of Cholo style letterforms, technical flare and everything else that differentiated LA’s graffiti from other regions. As far as ambassadors for other coasts went, the moment Biggie wore a Conart tee to wield a machine gun, a certain immortality was cemented.
Conart’s current site seems to be down, but the above image of a 1989 ad from ‘URB’ is taken from their Facebook and RISK’s blog upped some old ads last year — this post is well worth your time.
This December 26, 1994 ‘LA Times’ article captures a certain moment in time (even if it seems to misspell RISK’s real name):
He once took spray-paint cans and made the city of Los Angeles his imagination’s canvas, but Ash Hudson has now turned a third-story Rampart Boulevard loft into a studio where L.A.’s biggest vandalism problem is a business success story.
A former graffiti vandal—or tagger, in the vernacular of the streets—Hudson turned entrepreneur in 1989 by founding a firm called Conart. He has turned it into a clothing distributor that designs graffiti images for T-shirts and caps and boasts of 1994 orders totaling $1 million.
Conart (convict and art) now employs half a dozen paint-can-wielding staff artists and provides free-lance work for others, helping to focus their creative energies into a lucrative business.
“We’re occupying so much of their time that they don’t have time to go out on the street,” said the 22-year-old Hudson, a native of Culver City.
Taggers have been dreaded and hunted in major cities since urban teens began vandalizing buildings, subways and freeways in the late 1970s. The term refers to the vandals’ tags, or personalized signatures, they attach to their handiwork around the city.
But out of this illegal pastime have sprung legitimate graffiti artists, claiming a niche in the contemporary art world as well as in the clothing industry.
Dozens of graffiti clothing companies have started in big cities throughout the country, particularly in Los Angeles and New York and mostly by former taggers, said Robert Christofaro, a graphic designer for In Fashion, a trade magazine in New York City. Many of the companies have found it hard to stay afloat.
“A lot of them can’t manage to stay open . . . it’s a hard marketplace,” Christofaro said.
But for many, graffiti has become an avenue to opportunity. The clothing designs have attracted a large following of young adults who grew up fascinated by the genre.
“All the people that are most successful in the graffiti scene have expanded but held on to their graffiti roots. . . . The whole thing is being innovative,” said Kelly Gravao, another ex-tagger, who now owns Third Rail, an alternative clothing company in Boyle Heights. Third Rail also began by selling graffiti designed T-shirts and caps, but has since expanded its clothing line.
Gravao, 26, was arrested on many occasions and even shot in the leg when he tagged “in the wrong neighborhood,” he said.
Third Rail has grown 300% in sales since it opened in 1990, not long after Conart, Gravao said. He has one retail clothing store, Crazy Life, and is about to open a second in Hollywood. He said his focus has shifted from graffiti to various other clothing designs, targeted at surfers, skateboarders and snowboard enthusiasts.
Conart, he said, is one of the survivors in the graffiti-clothing business, benefiting when many imitators fell by the wayside. Today it sells to 470 accounts at specialty stores across the United States and as far away as Japan, where graffiti designs have become very popular.
“In Japan they’re not doing Japanese letters, they’re doing American letter schemes,” Hudson said.
Conart does half of its business there, where its designs are sold out soon after they are sent out, he said. He has even heard of bootleg Conart T-shirts being sold around Tokyo.
“(Graffiti) has become a big thing now with rap. . . . In one week everything (in stores) is sold out,” said Ken Kitakaze, who has coordinated Conart’s distribution to at least 50 stores throughout Japan for the last four years.
Conart is “the original maker of the graffiti street-style T-shirt,” said Paul Takahashi, a buyer for Extra-Large, whose clothing stores in Hollywood and New York were among the first to carry Conart’s designs. The market was saturated with imitators as soon as Conart’s designs hit stores, he said.
“We carry Conart because we try to keep the more original stuff.”
Irma Zandl, president of Zandl Group, New York marketing-trend consultants, said that recently clothing targeted to young adults has been dull. In the clothing industry the time is right for visually exciting pieces, like the ones graffiti artists design, she said.
The T-shirt designs are colorful and mesmerizing, but at the same time they often touch on social issues—and take a controversial point of view.
One of Conart’s depicts a Ku Klux Klan member holding his infant son, who is also dressed in the white garb of the organization. At the bottom it says: “Future Police Officer.” Another shirt is a caricature of two black men, one holding a gun and the other waving a flag that says: “No Justice No Peace.”
Hudson, an African American whose dreadlocks dangle to his chest, didn’t expect any of this success. Big business snuck up on him and his “conartists,” as he calls them. It snowballed when he began selling graffiti designed T-shirts in front of high schools at age 16.
“(Conart) was a hobby turned business,” he said. “I saw the connection of putting the imagery on clothing.”
Dammit, internet. You’re supposed to keep me updated on everything that happens, yet the launch of Foot Locker’s Europe-only (allegedly) rollout of Nike Huarache LEs wasn’t brought to my attention until they were all over eBay. The Huarache is the shoe that changed everything back in the early 1990s (you don’t see kids embracing modern silhouettes any more on these shores), then had a second wave in the early 2000s at road level again alongside a swathe of monotone Huarache Trainers too. Apparently these Black and Tour Yellow 2012 reissues are just the start of a summer-long rollout. I can’t get down with this shoe when it’s sat on a Free 5.0 sole and while I’d prefer some mesh in that toe box rather than Durabuck type fabric, these are pretty banging.
If supplies had been more plentiful (thank you Tan for the hookup), I think the streets would have been flooded with them once again. Instead it felt like the Foot Locker Limited Edition hangtag days of old. I’d like to think that it was a connoisseur backlash to the Free editions that led to the re-release, but I think ‘The Only Way is Essex’ and Wiz Khalifa are the entities that got these signed off. Still, in an era where every element of sports footwear is previewed, given closer looks and even the opening of a box is broadcast, that a release like these could come and go in relative silence is kind of odd.
Drop 3 of Our Legacy’s Splash collection appears online tomorrow. Serious looks, animal print Cosmo Kramer style shirts and Riri zippered designs with constellations printed on them? As I’ve mentioned before, this brand is untouchable at the moment. Defining the rollover basics at ‘Rollover’? Good move. The Oi Polloi exclusives, contrast armed Great Sweats, tracksuit bottoms that bring a refined edge to the uniform of the unemployed and pretty much everything they make appeals to me without being mired in the beige pixel world that so many other upstart menswear lines are. Tres Bien also still have the best blog of any store, bar maybe the Hundreds.
Writing a top 50 of anything is a motherfucker. Nobody maintains a top 50 of something unless they’re truly insane. I keep a top 5 of some stuff, but that’s as far as it goes. And that’s subject to change. So putting together anything longer is hard, and beyond that top 10 ranking, it’s merely tactical. “You put XXXXX at 35! Are you crazy?” they shout in the comments section. And I don’t listen. Douchebags can glower at me at trade shows all they like. Streetwear is a subject that’s very important to me, and I can’t be bothered to break down what constitutes streetwear — you know what it is. Salutes to all who started at 432F.
When Bradley at Complex asked me to list 50 great streetwear bites (that was later changed to homages because “Bites” is a little too controversial), I was keen to get involved. Check it out right here. It’s nice to celebrate a realm before it went all cut, sew and RRL-lite — I’m not qualified to be talking about these things professionally, as I’m just a fan. I’m a toy. But that rack of shirts I browsed in Planet Clothing back in the early 1990s that was laden with Fuct, Freshjive, X-Large and some stray Carhartt is still fresh in my mind. It was a glorious confusion — was it skate wear? Hip-hop gear? I couldn’t work it out. So I used this opportunity with Compex’s 50 Greatest Pop Culture References In Streetwear to celebrate that. But I still had to omit some stuff important to me to fit that 50, and I forgot one key design.
I assume nobody cried about LRG being out the list again, because they’re not peddlers of parody, but I had to ditch Eightball and Droors because they’re skate brands, and before you claim that Supreme is a skate brand, we all know that it’s something bigger in 2011. In fact, I could easily make a list of nothing but Supreme gear, and I’m sure they loathe being tagged as streetwear too. But again, this isn’t the place for debate. It was originally a list of 80 or so designs. Some images were just impossible to find and some creations were excised because I couldn’t justify featuring more than 6 of the same brand when there’s a numerical perimeter to work within. You all knew Stussy and Supreme’s Chanel and Kruger homages would top it though, didn’t you?
But some stuff’s in there solely because I respect their business game or because that design typified an era, regardless of how regrettable it might look now. OBEY warrants a place for importance even if it’s super-wack to me nowadays, but those stickers fired my imagination back in the day. I saw one question on Twitter — “How could they forget air Johnny?” I can answer that one. Because it’s shit. It was nice to take another look at the work of the late Bleu Valdimer’s overlooked Kingpin line and Pervert’s Don Busweiler, who ditched the brand to join a cult. There’s a phenomenal documentary in there somewhere.
I regret omitting Supreme’s ARMY shirt, Stussy’s PiL-style StU, Zoopreme, King Stampede’s Cult stuff, Supreme Maxell, the J$ Situationormal Alpo shirt, Absurd’s A-Wing, DQM’s Meatallica, Diamond D-Wing, Undrcrwn’s Biggie and Pac shirts, Undrcrwn’s Coogi-style basketball shirts, Silas’s ‘Silas Bloody Silas’ shirt, Gimme5’s Ghostbusters image, Fuct’s ‘Warriors’, the BMW Red Army Faction shirt (I couldn’t find the designer), Perks & Mini’s Balearic Flag and Sun-Ra designs, Goodenough’s ‘Dog or Die, Staple’s Cassius Clay, Crooked Tongues’s ‘Crooked Force’, SSUR’s IZM IBM homage, Tonite’s ‘Party On’ Patagonia shirt, ALIFE’s Otis Bantum Correctional Facility, Freshjive’s ‘Don’t Tread On Me’, WTAPS’s ‘Rise Above’ stuff NFC’s Krylon print, 10.DEEP’s Champion shirt, the SSUR Bruce Lee ‘Enter the Dragon’ chest marks, the St. Alfred’s YSL style monogram, the Bounty Hunter Danzig font, the Bounty Hunter Ducky Boys shirt, Pervert’s Kappa bite, Orchard Street’s ‘Pimp Accordingly’, Mishka’s ‘Death to All’, HVM8 ‘Bone Thugs & Typography’, aNYthing’s BAD NEWS series and a few more….in fact, I’m sure there’s a hundred more significant shirts, hats and sweats.
I couldn’t single out a specific NBHD design that’s an iconic homage. Mr. Craig Ford reminded me of plenty more Hysteric Glamour creations, Duffer’s Ducci Gucci bite and a Hermes homage, plus BAPE’s Versace and Cazal copies. The Natural Born ‘I Against I’ and 2K/Gingham Beatles designs are clever, but I never saw them as homages or imitations. Even only including a single No Mas design seemed churlish.
But now I’m boring myself.
There’s one major idiotic omission in the listing (and apologies to Erik for misspelling his name as Eric a couple of times) — the Fuct ‘Goodfellas’ shirt. The brand’s early ’92 film poster art preempts SSUR’s ‘Mean Streets’ and Supreme’s ‘Taxi Driver’. I mentioned it, then forgot to include it later on like a dumbass. It seems so obvious to stick gangsterism on cotton now, but back then it felt totally fresh. Fuct is a very overlooked brand indeed.
(Please excuse the shitty image quality)
Why is the list largely absent of designs post-2006? Because there’s some lines that deserve a spotlight and I’m afraid SSUR creations warranted a place more than your line. There’s still some great creations being pumped out from newer labels, but post-2006, the homaged brands seemed to want more of that hypesphere loot and seemed happier to officially collaborate. I feel that murdered some of the rebel spirit and that was an instant disqualification, though on seeing the list, Jeff Staple mentioned that the John Jovino Gun Shop shirt was made with his cooperation.
It’s heartening to see a streetwear resurgence of sorts in the UK. Shouts to Gabriel at Origin London for his latest project with This is My Costume, Puck and Second To None. At fear of sounding patronising, the dude is 17 and creating a presence for his brand using a network of folk who dwell on the new. We old farts are on our way out — and not a moment too soon. Too much nostalgia can prove unhealthy.
With all the current MTV celebrations, it’s always worth re-watching the ‘VH1 Goes Inside Yo! MTV Raps’ documentary from a few years back. There’s some great outtake footage in there, and just as that rack of randomly gathered shirts had a vast impact on me, those saturday mornings watching Ed and the team were life-changing. Anyone else remember those switches to Marxman and Talkin’ Loud releases during Fred’s non-studio section courtesy of MTV Europe? I always felt I was missing out on some amazing US stuff as a result of that intrusion.
And if anybody can tell me what a ‘Purple Onion’ is in the comments, I’d love to know. While this track is hypnotic, I initially wrote the video off as a So Me copy, but the ‘Pop Up Video’ style comments and ‘What They Do’ style is decent.
GWARIZM 
