BOAT SHOE BEEF

I want to watch a bootleg copy of the new Ben Affleck film (no Gigli) so this is a rush job. The Timberland brand has been an organisation close to my heart since the notion of amassing £120 for a pair of boots was impossible and I had to settle for CAT. Shit, I even considered Lugz back when Erick Sermon was plugging them in jeans big enough to block out the sun and cause a global rickets crisis, but you always knew you were compromising. For all the ‘Watchdog’ talk of quality or unfounded rumours about them and their enthusiastic hip-hop market, an ad with, say, Das EFX in ‘The Source’ would have ultimately deaded the Timberland brand. I’m not mad at the way it wasn’t all up in the rap press desperately trying to be down (though I still don’t mess with the roll-tops) during my teen years. As Timberland weather approaches and their 40th birthday is impending (though the Abington Boot Company launched 60 years ago), here’s some old Timberland ads. The blocky TIMBERLAND lettering to promote the “Outdoors-Proof Boot” in 1976 shows how the brand design has evolved and the 1979 campaign with a hillbilly family in wheat workbooks that, rather curiously, depicts them as the shoe of the moonshine maker hiding from Treasury Agents, is a gem, complete with a tagline that pre-dates Stella Artois’ “Reassuringly expensive” campaign — “A whole line of fine leather boots that cost plenty, and should.” 1982 was seemingly the year that Timberland declared boat shoe beef with Sperry Top-Sider with shot after shot. Brands didn’t do subliminals back then — shots fired, man overboard! Can I still enter the 1984 sweepstakes for Black & Decker powertools? The copywriting’s pretty solid throughout the 1980’s as GORE-TEX enters the line and the Super Boot era begins. I never realised that it took until 1991 for the brand to drop proper hikers either. I love these ads.

To coincide with the exhibition that’s in Berkeley California right now (though I’m hoping to catch in Boston next April) a full mid-career retrospective book is dropping next month and it looks tremendous and curiously affordable too. The Damiani book from 2009 was substantial, but this 448 page behemoth is something I’m judging by its cover, but you know it’s going to be necessary. Here’s Berkeley Art Museum’s Lawrence Rinder (who, put the book together alongside assistant curator Dena Beard) and Jefferey Deitch talking about Barry McGee. There’s a few more videos on YouTube courtesy of BAMPFA, including an excellent slideshow created by McGee.

FATIGUE

I hold maharishi in high esteem. It was the brand that advertised in mid ’90’s issues of ‘HHC’ and the pre-‘TRACE,’ ‘TRUE’ magazine with the hemp and zen connection. I remember it being prominent in the issue of ‘HHC’ that ran my poorly-written defence of KRS-One in the Biteback section from “GAZ One, Bedford” — my first moment in print since the ‘Bedfordshire Times’ claimed I’d called ‘Teenage Mutant Ninja Turtles II’ “Turtletastic!” on exiting a free screening. But whereas so many other brands fell by the wayside, it evolved. It even managed to outlive the era of Sarah Cox and members of All Saints stumbling glassy-eyed out of the Met Bar in Snopants. The other All Saints would create rival militaristic trouser designs and H&M earned themselves a lawsuit over their “homages” but Hardy Blechman’s vision of a war-free re-appropriation of military functionality was one of the few great British streetwear brands.

Even their MHI spinoff, a more defined ground level takedown in comparison to maharishi, offered tees with camo stitching on the neck that was impossible to stretch (trust me, my head can stretch any garment’s collar) and breathable mesh armpits. We got the Henry Chalfant tees in train boxes, the DPM book and the Terminators, visited the Gonz and MODE2 exhibitions in the impressive DMHI store, then high rents and market shifts seemed to shake things up to the point where I pretty much stopped paying attention to maharishi or its spinoffs. Hardy Blechman remains a hero to me though for transcending what could have been an idealistic couple of seasons of itchy fabrics and sloganeering, and turning it into a lifestyle brand with a serious amount of substance, aided in no small part by that authoritative tome.

The Spring/Summer 2011 maharishi offerings, shown in 2010 on a circular catwalk hinted that the brand was getting interesting again, but the offerings for late 2012 that have been getting some tradeshow shine look great. Just as camo heads in cuntery towards levels of overkill akin to the wartime pattern overdose of 2006 (camo and tailoring will be in Primark by the end of the summer — witness the brown elastic chino brigade embrace the disruptive patterns very, very soon), maharishi is doing what the brand does best and seems to have Mr. Blechman back on board at a design level to riff on an encyclopedic knowledge of military function, textures and fabrics, rather than just diving into the camouflage patterns. The ultra-detailed cut-out overlays on tees offer some deep levels of detail, but the netting-theme based on the fabric blend of Personal Load Carrying Equipment tactical webbing is appropriately British in inspiration, but goes far beyond chucking a tweaked pattern on a slim-fitting jacket. It’s delivering what maharishi does best, and even the selection of athletic fleece basics looks pretty strong too.

John Wayne’s tiger pattern fatigues from here

But regardless of how much army fatigue I find myself suffering from, camo will always be cool to me. Tiger stripes will always maintain those deadly special ops connotations to me, steeped in a Green Beret mystique. No amount of misuse can take that away. I like the way John Wayne’s outfit in the much-maligned ‘The Green Berets’ is frequently referenced in Sgt. Richard D. Johnson’s ‘Tiger Patterns’ as “John Wayne Dense” and “John Wayne Sparse” — I always enjoyed that film as a kid, offering some irresponsible levels of violence on a Saturday afternoon, with an awesome theme tune to boot. Right-wing propaganda isn’t right, but it does make for some of the most fun action films Hollywood ever put out. In fact, ‘The Green Berets’ has an example of Skyhook in it too, which makes it doubly interesting (I wish there was footage of the original military tests on that system, using a pig that apparently attacked the crew after being “rescued”) One set of the Duke’s tiger stripes went on sale late last year and sold for just over $13,000. Owning those and learning the techniques displayed in this photo set from a 1985 issue of ‘Black Belt’ would make anybody at least 30% more excellent.

But forget the tiger stripes for a minute. Mr. Charlie Morgan gave me a heads-up on the existence of a replica of Snake Plissken’s strange asymmetric camouflage patterned trousers from ‘Escape From New York.’ Those trousers, with their strange front cargo pockets and low belt loops have been the talk of forums for a while, with users oblivious to the fact that, unless you look like Kurt Russell circa 1981, dressing like Snake will just make you look deeply camp rather than a growling badass. Is this the camo that soldiers battling in a dystopian future would need? When they’re not onscreen, in the cold light of day, the EFNY camo is a bit Cyberdog circa 1997 rather than the apocalyptic 1997 Carpenter depicted. Still, Macleod’s MODEL ‘1997 pant is an amazing labour of love that’s made using the Blu-ray edition of the film as a reference point for maximum authenticity. Mr. Morgan also put me onto Macleod’s ‘Mr. Bickle’ toy replica of Travis Bickle’s homemade gun sleeve — the perfect accompaniment to the Real McCoy’s Bickle-wear. To save you having to get in touch with Easy Andy, you can even buy a toy Colt 25 or 380 Walther to put in it to perfect your Travis in the mirror or avenging angel in army jacket routine. They even sell retro-style targets too — everything a crazed loner needs in their life.

And for no good reason, here’s another winter boot spread from ‘The Source’ — this one’s from the November 1994 issue aka. the staff walk-out edition that left the magazine a shadow of its former self from that issue onwards. I wonder if the Lugz and Skechers in there were ‘Zino’s fault too? Still, can’t fault those Vasques.