“I’ve collected Air Jordan sneakers since 1984; there are 23 different pairs in plastic display cases in the living room. I’ve also got cereal boxes and movie posters: good design, you see.”
Ron Mael, ‘It’s the season for art-buying, but who would you buy if you could afford it?‘ The Sunday Times, June 03, 2008
Seeding programmes mean that all but the most keenest and corniest of bloggers and the most undiscerning audiences should care about whether an actor or musician under the age of 35 is wearing Air Jordans. The Hulk Hogan connection is one bad, nostalgic joke, but Ron Mael of Sparks, one of Morrissey’s personal favourites, being a Jordan collector is intriguing, unlikely and brilliant — something that seemed to crop up in interviews since the 1990s. Ron in Concord XIs and Chicago Is is something to behold — you might see hilarious dudes in Instagram trousers with the metre-long ankle cuff wearing these classic designs, and cool guys (especially the ones that use hashtags) just aren’t cool any more. That’s why the uncool guys have become the greatest brand ambassadors — you don’t see a Tinker creation and a toothbrush or pencil moustache in tandem too often. This is why Jerry Seinfeld’s epic stash became so mythical too — the less likely the connoisseur, the more credible the endorsement, and it gets no whiter than Mael. I want to see more pictorial evidence of this fabled horde of original shoes. (Both images jacked from Getty.)